American Hearing

American Hearing + Audiology is local hearing aid clinic that started in the Kansas City metro area and has been expanding within the heartland with locations now in Nebraska. Their goal is to provide the best hearing care customized to each individual and their needs.

The company had an original logo, but no real brand identity established. They wanted to keep the original red and blue, but the light blue and gray were added to give the brand more versatility. During the process the words I CAN HEAR jumped out of the name American Hearing and begged to be highlighted. The visual identity was rounded out with graphic elements echoing sound and precision.