A few months back I began work on the visual identity for a new business call The Style Rolodex. It’s been so fun to bring this one to life and I’m really excited to finally be able to show the results!
Nothing shows you care about your business and brand more than caring about what represents it. Your logo will be the first thing your audience sees that represents your business. This is one big way you can project professionalism. Professionalism is what build trust in time with your ideal customer and keeps them coming back.
Through consistency and quality in a visual identity design a business can reflect professionalism, which can in turn build trust and keep people coming back. That quality should authentically reflect the quality of your business so it attracts an ideal audience.
More recently, my research has shown me that there are now more ways to use Pinterest then there were in the beginning. As a designer and an entrepreneur I was eager to learn how I could best utilize the platform. Apparently, Pinterest now has the reputation as the number three social media network (Yes, that’s right. Social network) just below Facebook and Twitter. It can be used in similar ways to both of them such as some use of hash tagging, mentions and commenting. In many ways it's a better tool for business than either.
So, are you still wondering why good design is valuable to your business? What I have learned is that the message that these visual concepts can reflect is the unique story or your business: its values and mission to which connect you to your audience.
In school, on top of other design principles you learn, you’re really trying to figure out your processes. So going through the branding process for my own business was another way for me to develop mine even more and even show clients the importance of a brand identity.
If you hold back what you have to offer out of selfishness or fear you cheat not only yourself, but the world. It can be difficult when you believe you have nothing significant to offer, but you don't always realize or may never know the impact you will have or the people whose lives will be changed and how important that might be. Don't just consume. Do things, make things! It doesn't matter if it's perfect. Besides, perfect is all a matter of opinion and perspective. You won't find your passion if you never try anything and never push past the resistance that we all find in learning and practicing.
I’m so glad you found my blog. I want to introduce myself. I’m Julie Pippin, but many of my friends have called me Jules for many years now. I decided use that name for my freelance business along with my middle name, Starr. So that's where Jules Starr Design came from. I'm a graphic designer and my focus is visual identity design for small business and creative entrepreneur brands. I am also a hand lettering artist and I use these skills in my designs where it fits.