So what will happen when we do decide to work together?
. . .
Research & Strategize
The first step is to chat about your business, where it is now and where you see it going. Supported by a through questionnaire to fill out more specific details and get the project headed in the right direction. From here I can begin to research using what I’ve learned about your business and your target market. This helps to construct an effective solution that tells your unique story and is able to grow with your business goals.
Design & Build
After the initial research, I can begin to generate and sketch ideas that reflect your brand and the qualities that make it special. The design is lead by an objective solution that tells your brand’s story and captures the attention of your ideal audience and not subjective opinions, trends and yours or even my personal preference.
My job is not complete until I narrow it to one design solution that authentically represents you, instead of multiple, watered down options. Once that is achieved everything will begin coming together to reveal the full picture of your brand’s story and all that supports it.
Apply & Release
This is where you will see your new brand in action. Here the solution becomes tangible with your new logo color palette and typography as well as any custom patterns, texture and graphics as fits the project. Your new brand can then be applied to marketing collateral. Once everything is finalized you’ll receive everything you need to successfully launch and reveal your brand to your audience.