So what will happen when we do decide to work together?
. . .
Research & Strategize
The first step is to chat about your business, where it is now and where you see it going. This is supported by a through questionnaire to fill out more specific details and get the project headed in the right direction.
From here I can begin to research using what I’ve learned about your business and your target market as well gather visual inspiration. All of this is important in constructing an effective solution that tells your brand's unique story and is able to grow with your business goals.
Design & Build
After the initial research, I can begin to generate and sketch ideas that reflect your brand and the qualities that make it special. The design is lead by an objective solution that tells your brand’s story and captures the attention of your ideal audience.
My job is not complete until I narrow
it to one design solution that authentically represents you, instead
of multiple, watered down options.
We can then work together to make any refinements needed. Once all of this is achieved everything will begin coming together to reveal the full picture of your brand’s story and all that supports it.
Apply & Release
After everything is finalized this is where you will see your new brand in action. Here the solution becomes tangible with your new logo color palette and typography as well as any custom patterns, texture and graphics as fits the project. Your new brand can then be applied to marketing collateral. Once everything is finalized you’ll receive everything you need to successfully launch and reveal your brand to your audience.